In a market dominated by slow-to-innovate, legacy platforms, commercetools’ solutions are fit to support customers today and for generations to come. As the inventor of “headless commerce”, commercetools empowers businesses all over the globe with the ability to be agile and sell wherever customers are. This is a stark contrast to the inflexible legacy platforms which constrain innovation, impede responses, and limit revenue generation.
Despite that distinction, the market is crowded with either large, known players that rest on brand recognition, or new players that lack the advanced technology required for today’s desired commerce experiences. commercetools needed a campaign that distinguished them in the industry as innovative provocateurs and leaders in composable commerce.
The Ask
As recognizable names and longtime defaults, legacy commerce platforms can be perceived as a safe financial choice to non-technical decision-makers. commercetools sought to correct this misperception by stripping away jargon-related barriers. They charged Walker Sands with creatively raising awareness and establishing credibility with business decision-makers.